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Wharton Professor Jonah Berger on "Losing to Winning"
Pay attention to the first-half scores in the early rounds of the NCAA basketball tournament, which began yesterday with 64 college teams vying for the National Collegiate Athletic Association championship. According to recent research by a pair of Wharton professors, teams that trail by a little at the half actually have a better chance of winning the game than the squad in the lead. The findings, they say, apply to the business world, too.
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